Having read the relevant introductory literature, exchanged ideas via instant messaging, e-mail and informal chats, we decided to have a meeting during which we would discuss a potential user age group and brainstorm concepts for a product.
We commenced with a discussion of both the under 11 and 60+ age-groups, identifying various issues and attributes unique to each, which we did with a cornerstone of the process firmly in our minds: that the atmosphere was to be one in which we could be uninhibited and free to exchange ideas without fear of judgement.
A member of the group acted as a scribe, noting the 'free-flow' of information as it came. The brainstorming session roughly conformed to the following sequence:
1. Statement of the age group.
2. Statements of problems/needs associated with the age group.
3. Expansion/brainstorming of each problem/need etc.
4. Evaluation of the ideas produced.
Displayed above are the brainstorms for the 11-and-under age group and the 60-and-over age group, respectively. Despite having generated numerous ideas for each group, we opted to pursue concepts for the older generation, simply for the fact that some of the potential products (and associated challenges) we had identified seemed far more compelling to approach.
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